End of a very busy week.

As was posted on the last post, we managed to book ourselves in for book crits at Mc Cann Erickson and Publicis this week. Both were very informative and helpful, meeting with Ben Brazier and Johnny Skinner at Mc Cann we realised what work we are expected to put into our book. Realising we need to work on bigger, better known brands, and not be scared to drift away from the brief, which will help in making the concepts take on a new style and personality. Something that we have been struggling with recently. At Publicis we meet with Ian Atkinson, who helped us leave his office feeling positive and optimistic on working on work we already had in our book, and the future we could have within advertising.
On Wednesday, I ( Mel), attended the DandAD professional judging at Kensington Olympia. A exciting day, full of advertising royalty and professionals. Meeting with 'Big Dogs' such as Richard Russell Creative Director for DDB and Leon Jaume Creative Executive Director at WCRS, I was what you could say like a excited kid in a sweet shop. A day that clarified to me that this is the industry I want to succeed in.
Thursday we met Will Awdry at Ogilvy One. A inspiring man who offered new access points of thinking to help solve a problem. His critique of our Anglo American work was very positive, inspiring us to bring more warmth to our work. Overall a busy yet inspiring week, so now to crack on with theses ' BIGGER' briefs and ideas, ready for Unite critique on Wednesday evening.

Busy week next week!

Down in London town next week for a few days, originally to present our Anglo American concepts to Ogilvy on Thursday. Added in to the week now includes attending DandAD student awards judging on Wednesday, which will be interesting. Then also managing to fit in two book crits at Mccann and hopefully Publicis Dialog. :-)

Make Museums Sexy

Brief: To make museums sexy.
Execution: Instead of concentrating on singular museums, we decided to create a campaign that focused on a website that provided information on every museum in Britain and their exhibitions. We also decided to execute the sexiness in a less overt way, by creating the 'Flirt campaign' it creates temptation, which is the feeling we wanted to create towards museums.

Hovis

YCN brief - To create merchandise for the brand.
We created a Hovis home baking kit for parents and children to bake the perfect home loaf together.

Builders Tea

Brief: Create a copy based campaign to promote new ' Builders Tea'
Execution: Our main focus was on how tea break time is often gossip time, by paralleling lines that may be said within conversations, and could also been said about tea. it creates a enigmatic, cheeky campaign, that we feel is just right for the brand. We also created a tea carrier that looks similar to a builders tool box, a carrier that enables people to carry more than one cup of tea for their conversation easily.

METRO

Brief: To create an outdoor advertising campaign to brake through the visual noise of city life, and promote the METRO paper.
Execution: We concentrated on the 'flick' ability of the METRO, how its got a pick up and put down factor, and you can just have a 'flick' through it whenever your on the move.

MIni Cooper Brief

To create a Direct marketing package to be sent out to the public to promote the ability to design your own MIni online. The execution concentrates on the crazy and fun side of the Mini brand, by allowing the customers to play crazy golf around the different features of the Mini car.

DandAD Work - Bodyshop Brief

Brief was to create an unconventional campaign to promote the ethical beauty brand Body Shop.

John Lewis Brief

A brief designed to launch the opening of a new Liverpool One store. The execution concentrates on creating unity between the people of Liverpool and John Lewis by using the Liverpool football anthem 'You'll Never Walk Alone'.

photoshopping!

Well it has come down to the last few weeks for DandAd work, and its time for hours and hours of dreaded photoshopping. Going to be a long up hill climb ahead i think

x

Tuesday 19th Jan

Briefs are all up and down at the minute, still trying to complete DandAD award briefs. MINI seems to be progresing really well, along with Ikea which we really like ourselves, lecturer not so sure. Elmwood, builders tea on the other hand seems to be turning into a living nightmare, realised the work we have done is very direct towards a female audience. So now we are trying to think of male banter and conversations, but don't seem to be coming to us as easy as the other ones did. Think we both need to clear our heads and think in word!

x

YCN, FT work

YCN, FT work

YCN, FT work

Pjs work

First blog

Just created my first ever blog.

Going to take a while to know what does what in and around this blog!

Best get practicing.

x