End of a very busy week.

As was posted on the last post, we managed to book ourselves in for book crits at Mc Cann Erickson and Publicis this week. Both were very informative and helpful, meeting with Ben Brazier and Johnny Skinner at Mc Cann we realised what work we are expected to put into our book. Realising we need to work on bigger, better known brands, and not be scared to drift away from the brief, which will help in making the concepts take on a new style and personality. Something that we have been struggling with recently. At Publicis we meet with Ian Atkinson, who helped us leave his office feeling positive and optimistic on working on work we already had in our book, and the future we could have within advertising.
On Wednesday, I ( Mel), attended the DandAD professional judging at Kensington Olympia. A exciting day, full of advertising royalty and professionals. Meeting with 'Big Dogs' such as Richard Russell Creative Director for DDB and Leon Jaume Creative Executive Director at WCRS, I was what you could say like a excited kid in a sweet shop. A day that clarified to me that this is the industry I want to succeed in.
Thursday we met Will Awdry at Ogilvy One. A inspiring man who offered new access points of thinking to help solve a problem. His critique of our Anglo American work was very positive, inspiring us to bring more warmth to our work. Overall a busy yet inspiring week, so now to crack on with theses ' BIGGER' briefs and ideas, ready for Unite critique on Wednesday evening.

Busy week next week!

Down in London town next week for a few days, originally to present our Anglo American concepts to Ogilvy on Thursday. Added in to the week now includes attending DandAD student awards judging on Wednesday, which will be interesting. Then also managing to fit in two book crits at Mccann and hopefully Publicis Dialog. :-)