Sunday 28 March 2010
Make Museums Sexy
Brief: To make museums sexy.
Execution: Instead of concentrating on singular museums, we decided to create a campaign that focused on a website that provided information on every museum in Britain and their exhibitions. We also decided to execute the sexiness in a less overt way, by creating the 'Flirt campaign' it creates temptation, which is the feeling we wanted to create towards museums.
Hovis
Builders Tea
Brief: Create a copy based campaign to promote new ' Builders Tea'
Execution: Our main focus was on how tea break time is often gossip time, by paralleling lines that may be said within conversations, and could also been said about tea. it creates a enigmatic, cheeky campaign, that we feel is just right for the brand. We also created a tea carrier that looks similar to a builders tool box, a carrier that enables people to carry more than one cup of tea for their conversation easily.
METRO
Brief: To create an outdoor advertising campaign to brake through the visual noise of city life, and promote the METRO paper.
Execution: We concentrated on the 'flick' ability of the METRO, how its got a pick up and put down factor, and you can just have a 'flick' through it whenever your on the move.
MIni Cooper Brief
John Lewis Brief
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