Sunday 28 March 2010

Make Museums Sexy





Brief: To make museums sexy.
Execution: Instead of concentrating on singular museums, we decided to create a campaign that focused on a website that provided information on every museum in Britain and their exhibitions. We also decided to execute the sexiness in a less overt way, by creating the 'Flirt campaign' it creates temptation, which is the feeling we wanted to create towards museums.

Hovis







YCN brief - To create merchandise for the brand.
We created a Hovis home baking kit for parents and children to bake the perfect home loaf together.

Builders Tea






Brief: Create a copy based campaign to promote new ' Builders Tea'
Execution: Our main focus was on how tea break time is often gossip time, by paralleling lines that may be said within conversations, and could also been said about tea. it creates a enigmatic, cheeky campaign, that we feel is just right for the brand. We also created a tea carrier that looks similar to a builders tool box, a carrier that enables people to carry more than one cup of tea for their conversation easily.

METRO





Brief: To create an outdoor advertising campaign to brake through the visual noise of city life, and promote the METRO paper.
Execution: We concentrated on the 'flick' ability of the METRO, how its got a pick up and put down factor, and you can just have a 'flick' through it whenever your on the move.

MIni Cooper Brief






To create a Direct marketing package to be sent out to the public to promote the ability to design your own MIni online. The execution concentrates on the crazy and fun side of the Mini brand, by allowing the customers to play crazy golf around the different features of the Mini car.

DandAD Work - Bodyshop Brief






Brief was to create an unconventional campaign to promote the ethical beauty brand Body Shop.

John Lewis Brief




A brief designed to launch the opening of a new Liverpool One store. The execution concentrates on creating unity between the people of Liverpool and John Lewis by using the Liverpool football anthem 'You'll Never Walk Alone'.