Builders Tea

Brief: Create a copy based campaign to promote new ' Builders Tea'
Execution: Our main focus was on how tea break time is often gossip time, by paralleling lines that may be said within conversations, and could also been said about tea. it creates a enigmatic, cheeky campaign, that we feel is just right for the brand. We also created a tea carrier that looks similar to a builders tool box, a carrier that enables people to carry more than one cup of tea for their conversation easily.