Sunday 28 March 2010
Make Museums Sexy
Brief: To make museums sexy.
Execution: Instead of concentrating on singular museums, we decided to create a campaign that focused on a website that provided information on every museum in Britain and their exhibitions. We also decided to execute the sexiness in a less overt way, by creating the 'Flirt campaign' it creates temptation, which is the feeling we wanted to create towards museums.
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