Whilst we were at New Blood, Brave set a live brief for Cadburys in the build up to London 2012 Olympics. Under the banner of Spots vs Stripes they wanted to create a game.
We felt it was neccessary to use the chocolate in the game in order to rise sales and so came up with the concpet of Tongue Wars.
Concept: TONGUE WARS
Tagline: IT'S ABOUT BEING THE BEST. DAIRY MILK
Idea: Encourage everyone, anywhere to have their own tongue war.
Holding a cube of Dairy Milk on your tongue for as long as possible without
eating. Think eating doughnuts without licking your lips.
Youtube channel featuring amateur virals of 'battles'
TV campaign featuring athletes - we like the idea of even when professionals
are relaxing they're still competitve and want to win.
Website which you can upload your own videos and times which face a public
vote. The winners get the chance to go against athletes and become part of
future campaigns.
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