Thursday 1 July 2010

Philadelphia


This is some fun that we are working on. Not sure where it is leading yet but that's half the fun. We looked at the brand 'Philadelphia' and really questioned what it is? The answer....we weren't sure. It's not really cheese but it's classed as one so it's not a set cream either. We have played on this thougth and created a profile for the product. Whatch this space...

Name: Philadelphia

Personality: Confused and insecure. “Phily” has developed an insecurity complex due to a confused perception of its identity and unknown family history.

Quotes: Often heard saying; “I don’t know who I am, am I a cheese or a cream?”, “I may have a hard plastic exterior but I’m soft inside. I just want to be enjoyed!”

Background: Little known of previous life or how Philadelphia came about. Rumours persist that his father, a well known traditional cheese method had an adulterous fling with a cream maid. Philadelphia was the resultant product and packaged off to be its own creation. If trusted, can often be very useful in savoury and sweet dishes, as well as on its own. Once accepted it becomes a fridge essential.

Previous Relationship: Has had disastrous relationships in the past with middle aged woman in the public eye, with a string of offensive TV commercials to their name when overshadowed by Philadelphia’s leering woman ogling another man.

Likes: Crackers, breadsticks, jacket potatoes and long walks in the sand.

Dislikes: Extremes of temperature, being ignored once opened, goes green with jealousy (otherwise known as mould) after three weeks.

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