Clearasil

So, we've had enough of stressy teenagers and Vanessa Hudgens talking to us about their spots. We have issues of our own!! This campaign could get pretty dark. The idea behind it is pretty simple. When we have a spot, it is all we can think about and worse still...we are pretty sure it is all people are looking at. Just staring right at the bulge that consumes are other wise stunning faces. We all feel the same don't we? Paranoid or what? Well this got us thinking, we are watched all the time; Constantly, CCTV, Big brother culture and so on and so forth. This then is our idea; that if we are being watched all the time, we may as well try and look good for it. Be proud of having clear skin. The posters need some work (think CCTV screen shots)but the DM and guerilla screens could be fun...