We've taken our idea of the insanity test and pushed it, creating a campaign around the theme 'mad about bubbles'. We love the idea of workers at Mars really testing all forms of bubbles in order to understand them and hence make the best bubble bar the world has ever seen.
An entirely digital campaign; a website dubbed 'The Bubble Factory', which acts as a vehicle and base for other media. Virals about bubble experimentation and online games which link to iphone Aps or widgets. There is also a TV teaser, 10 seconds long which includes the web address, creates interest and drives traffic.
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